The subject of Prorata’s Political Research & Applied Political Communication Sector includes the study of political perceptions and attitudes, as well as the electoral behavior of Greek society. The executives of this sector can capture the electoral tendencies and the political vibes of any period through specialized and customized research projects, to evaluate implemented (or under implementation) policies, to detect the popularity of political figures and to crystallize the image of political parties and politicians at national, regional, or local level. The forementioned plans aim not only to capture political and electoral trends in a specific time and space but also to provide strategic advisory services to research institutes, political parties and candidates based on reliable scientific data, considering the dynamics of the given competition in each case.
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