The subject of Prorata’s Political Research & Applied Political Communication Sector includes the study of political perceptions and attitudes, as well as the electoral behavior of Greek society. The executives of this sector can capture the electoral tendencies and the political vibes of any period through specialized and customized research projects, to evaluate implemented (or under implementation) policies, to detect the popularity of political figures and to crystallize the image of political parties and politicians at national, regional, or local level. The forementioned plans aim not only to capture political and electoral trends in a specific time and space but also to provide strategic advisory services to research institutes, political parties and candidates based on reliable scientific data, considering the dynamics of the given competition in each case.
The subject of Prorata’s Social Research Sector is the study of the perceptions, attitudes, and behavior of the general population (or part of it) in relation to a series of topics of wider social interest, regarding poverty and social exclusion, health and welfare, employment, national and international issues, environment, media, education, religiosity, history, and culture, but also special social groups such as youngsters, 65+ and unemployed people. The executives of our company through their scientific competence and their intense interest in the developments in society and the world can propose, design, and implement research projects in an innovative and highly interdisciplinary or specialized way, depending on the needs of our client.
The subject of Prorata’s Business & Commercial Sector is the study of the perceptions, behavior and the dynamics that can develop in or around a modern company. The environment is constantly changing, and the business success is judged by how well the organizations manage the information and stimuli that arise in each new situation and conditions. Continuous developments in all areas of human activity influence consumer behavior based on new patterns and habits. It is therefore necessary for companies to capture and update information that is directly related to their strategy, as their success nowadays depends to a great extent on the access, utilization, and effective management of information. Prorata provides strategic solutions for businesses, co-creating with its clients well – designed research projects based on their needs. The provided valid data and our analyses function as a feeding mechanism in this direction. Our company has already established top collaborations, conducting a variety of business and commercial research on behalf of companies belonging to the private and public sector, constantly collaborating with hundreds of companies abroad.
The main research directions of business and commercial research projects conducted by the Business and Commercial Research Department are the following:
