COMMERCIAL

BUSINESS & COMMERCIAL RESEARCH SECTOR

The subject of Prorata’s Business & Commercial Sector is the study of the perceptions, behavior and the dynamics that can develop in or around a modern company. The environment is constantly changing, and the business success is judged by how well the organizations manage the information and stimuli that arise in each new situation and conditions. Continuous developments in all areas of human activity influence consumer behavior based on new patterns and habits. It is therefore necessary for companies to capture and update information that is directly related to their strategy, as their success nowadays depends to a great extent on the access, utilization, and effective management of information. Prorata provides strategic solutions for businesses, co-creating with its clients well – designed research projects based on their needs. The provided valid data and our analyses function as a feeding mechanism in this direction. Our company has already established top collaborations, conducting a variety of business and commercial research on behalf of companies belonging to the private and public sector, constantly collaborating with hundreds of companies abroad.

The main research directions of business and commercial research projects conducted by the Business and Commercial Research Department are the following:

  • Impression of a company’s brand name
  • Capturing the impact of services and products offered by a company (and its brands)
  • Capturing attitudes and perceptions on various related issues of the marketing mix (e.g., issues of distribution, pricing, promotion)
  • Capturing consumer attitudes and perceptions about a company’s competition
  • Market research for a new product or service
  • Customer satisfaction
  • Capturing the impact of services provided by beneficiaries

More Information

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